The business of urban farming: practical guidance

Course Description

Business model innovation (BMI) is about creating value for companies, customers, and society. It is about replacing outdated models. Urban farming represents a new approach to secure sustainable and resilient food production and is attracting increasing attention. Technology innovations and the growth of market need new business models, which can cope with the unique features of urban farming and promote the further development of urban farming.

This LU introduces entrepreneurship in urban farming, focusing on understanding business models and marketing strategies. Learners will explore basic business models and marketing techniques within the urban farming industry through practical examples and case studies. Learners will interpret simple business models and understand fundamental marketing strategies in the context of urban farming and develop their own basic business plan.