Entrepreneurship in Vertical Farming: Business Models, Financial Planning and Marketing Strategies

Course Description

Business model innovation (BMI) is about creating value for companies, customers, and society. It is about replacing outdated models. Urban farming represents a new approach to secure sustainable and resilient food production and is attracting increasing attention. Technology innovations and the growth of market need new business models, which can cope with the unique features of urban farming and promote the further development of urban farming.

This Learning Unit (LU) aims to introduce the basics of entrepreneurship in the vertical farming industry. It covers the fundamentals of business models, cost analysis, and marketing strategies specific to this field. Through real-world case studies, learners will understand and apply these concepts in the context of an urban farming startup. Ideal for aspiring entrepreneurs or those interested in the dynamics of the urban farming sector.